My Contribution

I worked end-to-end on this project: from concept development and visual interpretation to illustration, animation, and final editing. Using the brand’s original packaging elements as a foundation, I designed new illustrated assets in Adobe Illustrator and Procreate, adapting them to fit the Halloween theme and upcoming product release.

Process

The animation was built by translating static packaging visuals into motion, focusing on rhythm, transitions, and mood rather than complex effects. I carefully balanced brand consistency with seasonal creativity, ensuring the animation felt recognizably “on-brand” while still playful and expressive.
All animation sequences were edited and finalized in CapCut, where timing, pacing, and storytelling were refined for short-form digital use.

Outcome

The final animation supports the brand’s Halloween launch by showcasing new products in a visually engaging way, demonstrating how illustration-led motion design can bring packaging and seasonal campaigns to life.